Who says that you can not generate leads from your website.
Variable Speed Hydraulics must have liked what they seen. Worked on this project for them. 4 concepts and one revision later we had a winner!!
I really liked the staggered arrow design on the circle to represent the variable speed aspect of the logo and I chose the circle as their product is a hydraulic motor that turns so it fit perfectly. Concept 2 incorporated a custom V surrogates to represent variable as well which the client wanted to incorporate together. The client also liked the Variable Speed Hydraulics embeded into the line in the fourth concept, which we combined into the final logo you see up top.